Intern
Medien- und Wirtschaftskommunikation

Ausgewählte Publikationen nach Themen

Werbung und Persuasion

  • Breves, P. & Heber, V. (2020). Into the wild: The effects of immersive nature videos on feelings of commitment to the environment. Environmental Communication, 14, 332-346.
  • Breves, P., Liebers, N., Abt, M. & Kunze, A. (2019). The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness. Journal of Advertising Research, 59, 440-454.
  • Breves, P. & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behavior, 115, 106606.
  • Breves, P. & Schramm, H. (2019). Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising: The Review of Marketing Communications, 38, 1264-1285.
  • Spangardt, B. (2019). Corporate Advertising. Wesenszüge und Wirkungen einer Kommunikationsdisziplin an der Schnittstelle von Werbung und Public Relations. Wiesbaden: Springer VS.

Musik und Medien

  • Herget, A.-K (2021). On music’s potential to convey meaning in film: A systematic review of empirical evidence. Psychology of Music, 49(1), 21-49.
  • Herget, A.-K. & Albrecht, J. (2021). Soundtrack for reality? How to use music effectively in non-fictional media formats. Psychology of Music[Online first]
  • Herget, A.-K., Schramm, H. & Breves, P. (2018). Development and Testing of an Instrument to Determine Musical Fit in Audio-Visual Advertising. Musicae Scientiae, 22, 362-376.
  • Ruth, N., Spangardt, B., & Schramm, H. (2017). Alternative music playlists on the radio. Flow experience and appraisal during the reception of music radio programs. Musicae Scientiae, 21, 75-97.
  • Schramm, H. (Hrsg.). (2019). Handbuch Musik und Medien. Interdisziplinärer Überblick über die Mediengeschichte der Musik (2., überarb. u. erw. Aufl.). Wiesbaden: Springer VS.

Entertainment und Medien

  • Schramm, H., Schallhorn, C., Ihle, H. & Nieland, J.-U. (Hrsg.). (2018). Großer Sport, große Show, große Wirkung? Empirische Analysen zu Olympischen Spielen und Fußballgroßereignissen. Köln: Herbert von Halem.
  • Schramm, H., & Cohen, E. L. (2017). Emotion regulation and coping via media use. In P. Rössler (Ed.), The International Encyclopedia of Media Effects (pp. 438-447). Malden, MA: Wiley-Blackwell.
  • Wirth, W., Hofer, M. & Schramm, H. (2012). Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience. Human Communication Research, 38, 406-428.
  • Schramm, H. & Oliver, M. B. (2012). Comparing Entertainment and Emotions. In F. Esser & T. Hanitzsch (Eds.), Handbook of Comparative Communication Research (pp. 370-381). Oxford: Routledge.
  • Schramm, H. & Wirth, W. (2010). Exploring the Paradox of Sad-Film Enjoyment: The Role of Multiple Appraisals and Meta-Appraisals. Poetics: Journal of Empirical Research on Culture, the Media and the Arts, 38, 319-335.

Rezeption und Wirkung

  • Liebers, N. & Schramm, H. (2017). 60 Jahre Forschung zu parasozialen Interaktionen und Beziehungen. Steckbriefe von 250 Studien. Baden-Baden: Nomos.
  • Schramm, H. & Knoll, J. (2017). Effects of Women’s Football Broadcastings on Viewers’ Moods and Judgments - Investigating the Moderating Role of Team Identification and Sex. Communication Research, 44, 54-76.
  • Hartmann, T., Wirth, W., Schramm, H., Klimmt, C., Vorderer, P., Gysbers, A., Böcking, S., Ravaja, N., Laarni, J., Saari, T., Gouveia, F. & Sacau, A. (2016). The Spatial Presence Experience Scale (SPES): A Short Self-Report Measure for Diverse Media Settings. Journal of Media Psychology, 28, 1-15.
  • Bilandzic, H., Schramm, H., & Matthes, J. (2015). Medienrezeptionsforschung. Konstanz: UVK.
  • Wünsch, C., Schramm, H., Gehrau, V. & Bilandzic, H. (Hrsg.). (2014). Handbuch Medienrezeption. Baden-Baden: Nomos Verlag.