Teaching

The core of our teaching in the Bachelor's degree programme in Media Communication teaches students how mass media work. Students should be able to critically question mass media communication as well as media content and offerings and systematically analyse their effects. Above all, they should also be able to evaluate and manage them in terms of communication and market strategy. It is important to us to combine teaching with our research, but also with current topics from practice. The teaching portfolio follows a clear structure. It consists of the three lectures "Fundamentals of Mass Media in Germany", "Reception and Impact of Mass Media" and "Advertising and Public Relations". Building on this, we offer media conception, media production and media impact seminars in the fields of advertising/marketing/PR, entertainment/music/sport and environmental communication. Research seminars, in which students develop and conduct empirical studies on our current research topics, are the centrepiece and usually form the preliminary stage to the corresponding final theses. Teaching is supplemented by practical seminars in which we work with experienced experts from the business world to address real-life problems and develop realistic concepts and solutions.

Our teaching on the Master's degree programme in Media Entertainment follows the same approach, but focuses entirely on the entertainment sector. Here we offer the basic seminars "Entertainment History", "Entertainment Marketing" and "Entertainment & Music" as well as the professional field seminar "Entertainment Industries". Our consecutive research seminars "Advanced Data Analysis", "Advanced Entertainment Studies" and the "Research Project" prepare students for their Master's thesis, in which they develop and carry out their own "Advanced Entertainment Study".

In addition, the Media and Business Communication department played a key role in the conception and establishment of the former endowed professorship in "Business Journalism" at the University of Würzburg, which was filled in the summer semester of 2015. The courses offered by this professorship, which has been made permanent, are aimed at Master's students of media communication and economics and offer a cross-media education with a sound background in economics. Click here for the website of the Chair of Business Journalism and the current courses on offer.