Deutsch Intern
Media and Business Communication

Publikationen

  • Karnowski, V. Knop-Hülß, K. & Olbermann, Z. (accepted). Mobile News Access, Mobile News Repertoires and User's Tendency to Talk About the News – an Experience Sampling Study on Mobile News Consumption. Online Media and Global Communication.

  • Olbermann, Z., Mayer, F. & Schramm, H. (2024). Greenfluencing Trough the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication. Social Media + Society, 10(2). https://doi.org/10.1177/20563051241254381 

  • Olbermann, Z., Wulfestieg, J., Hagenah, J. & Scherer, H. (2024). Personenbezogene Determinanten der Social Media Popularität von Leistungssportler*innen in geschlechterspezifisch wahrgenommenen Sportarten. Journal für Sportkommunikation und Mediensport. Online First.

  • Olbermann, Z., Schrand, H. & Schramm, H. (2024). You Are So Much Like Me – You Just Have to Tell the Truth. Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of Current Issues & Research in Advertising. https://doi.org/10.1080/10641734.2024.2310062

  • Wulf, T., Naderer, B., Olbermann, Z., & Hohner, J. (2022). Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing. International Journal of Advertising, 41(8), 1433-1453. DOI: 10.1080/02650487.2022.2053393