Selected publications by topic - Media and Business Communication

Olbermann, Z., Mayer, F. & Schramm, H. (2024). Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication. Social Media + Society, 10 (2).
Breves, P., Amrehn, J., Heidenreich, A., Liebers, N. & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers' persuasive effects on their followers.International Journal of Advertising, 40, 1209-1228.
Breves, P. & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behaviour, 115, 106606.
Breves, P. & Schramm, H. (2019). Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising: The Review of Marketing Communications, 38, 1264-1285.
Spangardt, B. (2019). Corporate advertising. Characteristics and effects of a communication discipline at the interface of advertising and public relations. Wiesbaden: Springer VS.

Schramm, H. & Mayer, F. (2024). Challenges to and Perspectives on Mainstream Music Radio Programmes in Germany. Journal of Broadcasting & Electronic Media, 68, 107-124.
Herget, A.-K., Breves, P. & Schramm, H. (2022). The Influence of Different Levels of Musical Fit on the Efficiency of Audio-Visual Advertising. Musicae Scientiae, 26, 3-23.
Herget, A.-K (2021). On music's potential to convey meaning in film: A systematic review of empirical evidence. Psychology of Music, 49(1), 21-49.
Herget, A.-K. & Albrecht, J. (2021). soundtrack for reality? How to use music effectively in non-fictional media formats, Psychology of Music [Online first]
Schramm, H. (Ed.). (2019). handbook of music and media. Interdisciplinary overview of the media history of music (2nd, revised and expanded ed.). Wiesbaden: Springer VS.

Schramm, H., Liebers, N. & Breves, P. (2022). Feels like Coming Home: Effects of Heimat Associations in Television Programmes on Social Identity, Sense of Heimat, and Eudaimonic Entertainment Experience. Journal of Broadcasting & Electronic Media, 66, 794-822.
Schramm, H., Schallhorn, C., Ihle, H. & Nieland, J.-U. (eds.). (2018). Big sport, big show, big impact: Empirical analyses of the Olympic Games and major football events. Cologne: Herbert von Halem.
Schramm, H. & Knoll, J. (2017). Effects of Women's Football Broadcastings on Viewers' Moods and Judgments - Investigating the Moderating Role of Team Identification and Sex. Communication Research, 44, 54-76.
Wirth, W., Hofer, M. & Schramm, H. (2012). Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience. Human Communication Research, 38, 406-428.
Schramm, H. & Wirth, W. (2010). Exploring the Paradox of Sad-Film Enjoyment: The Role of Multiple Appraisals and Meta-Appraisals. Poetics: Journal of Empirical Research on Culture, the Media and the Arts, 38, 319-335.

Gehrau, V., Bilandzic, H., Schramm, H. & Wünsch, C. (eds.). (2025).Media reception. Handbook for science and studies (2nd, updated and expanded edition). Baden-Baden: Nomos.
Schramm, H., Liebers, N., Biniak, L. & Dettmar, F. (2022). Recent research on parasocial interactions and relationships. Profiles of over 250 studies from 2016 to 2020. Baden-Baden: Nomos.
Liebers, N. & Schramm, H. (2022). Intimacy despite distance: The dark triad and romantic parasocial interactions.Journal of Social and Personal Relationships, 39, 435-456.
Hartmann, T., Wirth, W., Schramm, H., Klimmt, C., Vorderer, P., Gysbers, A., Böcking, S., Ravaja, N., Laarni, J., Saari, T., Gouveia, F. & Sacau, A. (2016). The Spatial Presence Experience Scale (SPES): A Short Self-Report Measure for Diverse Media Settings. Journal of Media Psychology, 28, 1-15.
Bilandzic, H., Schramm, H., & Matthes, J. (2015). Media reception research. Constance: UVK.