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Media and Business Communication

Presentations

Latest presentations

The staff of the Media and Business Communication department are regularly represented at academic conferences in Germany and abroad. You can find all current presentations here.

Joint Annual Conference of the DGPuK Health Communication and Science Communication Specialist Groups (Munich, 2025)

  • Drexel, A., Rupp, L. & Schramm, H. (2025, September). The influence of anthropomorphism and topic fit on the credibility of virtual greenfluencers. Presentation at the joint annual conference of the DGPuK health communication and science communication groups, 10-12 September 2025, Munich, Germany.

75th Annual Conference of the International Communication Association (ICA) (Denver, 2025)

  • Breu, J. S. & Possler, D. (2025, June). Tool or Companion: How Relationships With Video Game Avatars Impact Players' Well-Being. Paper presented at the 75th Annual Meeting of the International Communication Association (ICA), 12-16 June 2025, Denver, USA.
  • Hartmann, T., Masur, P. & Schramm, H. (2025, June). Measuring Parasocial Processing: An Easily-Applicable Short Version of the Parasocial Interaction-Process Scales. Presentation at the 75th Annual Meeting of the International Communication Association (ICA), 12-16 June 2025, Denver, USA.

Annual conference of the DGPuK specialist group Reception and Effects Research (Bamberg, 2025)

  • Mayer, F., Rupp, L. & Schramm, H. (2025, January). Omnipresent and yet under-researched? A scoping review of empirical journal publications on the impact of music as an integral part of media content. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 22-24 January 2025, Bamberg.
  • Olbermann, Z., Biniak, L. & Liebers-Trappe, N. (2025, January). I know you, so I'm not afraid: The influence of parasocial phenomena on the processing of environmental fear appeals under consideration of psychological distance. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 22-24 January 2025, Bamberg.
  • Schäfer, J. & Possler, D. (2025, January). Awe-induced recovery buff: The contribution of the emotion awe to the restorative effect of video game use. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 22-24 January 2025, Bamberg.

Annual Conference of the Advertising Communication Section of the German Society for Journalism and Communication Studies (DGPuK) (Amsterdam, 2024)

  • Mayer, F., Heilig, M. & Schramm, H. (2024, November). "How influencers' addressing style and recipients' parasocial relationship with them affect parasocial interaction, perceived psychological distance to environmental problems and persuasive impact. Presentation at the Annual Conference of the Advertising Communication Section of the German Communication Association (DGPuK), 27-29 November 2024, Amsterdam, Netherlands.

40th Annual Conference of the German Society for Music Psychology (DGM) (Munich, 2024)

  • Dördelmann, C. & Schramm, H. (2024, September). "Cause it's a bitter sweet symphony, that's life". Nostalgia experience through the reception of film music from youthful days and its positive influence on optimism. Presentation at the 40th Annual Conference of the German Society for Music Psychology (DGM), 6-8 September 2024, Munich.
  • Mayer, F. & Schramm, H. (2024, September). An experimental study on the influence of the emotionality of background music in nature documentaries on cognitive and affective aesthetic experience. Paper presented at the 40th Annual Conference of the German Society for Music Psychology (DGM), 6-8 September 2024, Munich.
  • Vorbeck, L. & Schramm, H. (2024, September). "In the audience": On the influence of fellow audience members on the social experience and entertainment of viewers at digital concerts. Presentation at the 40th Annual Conference of the German Society for Music Psychology (DGM), 6-8 September 2024, Munich.

10th Annual Conference of the European Communication Research and Education Association (ECREA) (Ljubljana, 2024)

  • Mayer, F. & Schramm, H. (2024, September). "A landscape of fascinating beauty..."-How emotionalisation of voice-over narration in nature documentaries influences aesthetic experience and persuasive effects. Paper presented at the 10th Annual Conference of the European Communication Research and Education Association (ECREA), 23-27 September 2024, Ljubljana, Slovenia.
  • Olbermann, Z. & Schramm, H. (2024, September). Green encounters: Influence of interpersonal involvement with digital opinion leaders on users' green behavioural intentions. Presentation at the 10th Annual Conference of the European Communication Research and Education Association (ECREA), 23-27 September 2024, Ljubljana, Slovenia.

69th Annual Conference of the German Society for Journalism and Communication Studies (DGPuK) (Erfurt, 2024)

  • Dietrich, F., Possler, D., Lammers, A., & Scheper, J. (2024, March). Open Source Transformer Models: A simple tool for automated content analysis for (German-speaking) communication science [Poster presentation]. Annual Conference of the German Association for Journalism and Communication Studies (DGPuK), 13-15 March 2024, Erfurt, Germany.

74th Annual Meeting of the International Communication Association (ICA) (Gold Coast, 2024)

  • Holl, E., Wagener, G. L. & Melzer, A. (2024, June). Play the grief away - Testing positive mood and physiological relaxation effects of meaningful video games. Presentation at the 74th Annual Conference of the International Communication Association (ICA), 20-24 June 2024, Gold Coast, Australia.

Annual conference of the DGPuK specialist group Reception and Effects Research (Fribourg, 2024)

  • Holl, E., Possler, D. & May, H. M. (2024, January). Formative video game events and their hedonic and eudamonic qualities. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 24-26 January 2024, Fribourg, Switzerland.

  • Mayer, F. & Schramm, H. (2024, January). "A landscape of fascinating beauty..."- A study on the influence of the degree of emotionalisation of narration and speaking style in nature documentaries on aesthetic experience and persuasive effects. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 24-26 January 2024, Fribourg, Switzerland.

  • Olbermann, Z. & Schramm, H. (2024, January). Green Leaders: Characteristics and effectiveness of digital opinion leaders in environmental communication. Presentation at the annual conference of the DGPuK specialist group Reception and Impact Research, 24-26 January 2024, Fribourg, Switzerland.

Annual Conference of the Advertising Communication Section of the German Society for Journalism and Communication Studies (DGPuK) (Würzburg, 2023)

  • Kraft, J. & Schramm, H. (2023, November). Product placements in music videos: How the "fit" between musician and product influences the credibility and willingness of recipients to promote the musician. Presentation at the annual conference of the Advertising Communication Section of the German Society for Journalism and Communication Studies (DGPuK), 22-24 November 2023, Würzburg.

  • Reis, M. & Olbermann, Z. (2023, November). It's a Match: The Influence of Influencer Message Congruence on the Perception of Rainbowwashing. Presentation at the Annual Conference of the Advertising Communication Section of the German Association for Journalism and Communication Studies (DGPuK), 22-24 November 2023, Würzburg.

  • Schramm, H., Olbermann, Z. & Mayer, F. (2023, November). Prosocial advertising research - an analysis of 204 internationally published studies from 2000 to 2023. Trends, focal points, perspectives and the contribution of the German-speaking advertising research community. Presentation at the annual conference of the Advertising Communication Section of the German Society for Journalism and Communication Studies (DGPuK), 22-24 November 2023, Würzburg.

  • Mayer, F., Taupert, N. & Schramm, H. (2023, November). Can you (re)buy home? On the impact of homeland references and company-homeland fit in commercial advertising communication on persuasive effects. Presentation at the Annual Conference of the Advertising Communication Section of the German Society for Journalism and Communication Studies (DGPuK), 22-24 November 2023, Würzburg.

  • Zinser, A. & Schramm, H. (2023, November). I stand for it with my name. A study on the credibility of family-owned brands. Presentation at the annual conference of the advertising communication section of the German Society for Journalism and Communication Studies (DGPuK), 22-24 November 2023, Würzburg.

MediaPsych 2023, 13th Conference of the Media Psychology Section of the German Psychological Society (DGPs) (Luxembourg, 2023)

  • Dietrich, F., Possler, D., & Dale, K. R. (2023, September). Digital Emotion Contagion in Online Environments: An Automated Content Analysis of Comments from Self-Transcendent YouTube Videos [Paper presentation]. 13th Conference of the Division of Media Psychology of the German Psychological Society, Esch-sur-Alzette, Luxembourg.
  • Possler, D., Reichelt, C., Vyatkin, B., & Klimmt, C. (2023, September). Player Performance and Video Game Entertainment: Why is Low Difficulty So Appealing? [Paper presentation]. 13th Conference of the Division of Media Psychology of the German Psychological Society, Esch-sur-Alzette, Luxembourg.
  • Wagener, G. L., Holl, E., Schablowski, S. & Fairon, T. (2023, September). Play the grief away - Positive effects of playing a meaningful video game. 13th Conference of the Division of Media Psychology of the German Psychological Society, Esch-zur-Alzette, Luxembourg.

73rd Annual Conference of the International Communication Association (ICA)(Toronto, 2023)

  • Freytag, A. & Possler, D. (2023, May). Beyond the Myth of Pristine Nature: How Dual-Message Nature Documentaries Affect Entertainment Experiences and Pro-Environmental Intentions. Paper presented at the 73rd Annual Meeting of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Holl, E., Possler, D., May, H.. & Melzer, A. (2023, May). I Still Remember - Memorable Gaming Experiences and Their Hedonic and Eudaimonic Qualities. Paper presented at the 73rd Annual Meeting of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Liebers, N., Vogel, A., Breves, P. & Schramm, H. (2023, May). The impact of familiarity with a communicator on the persuasive effectiveness of pandemic-related fear appeals explained through parasocial relationships. Presentation at the 73rd Annual Meeting of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Mayer, F., Olbermann, Z. & Schramm, H. (2023, May). Follow the green life: A question of what to gain and what to lose? The persuasive influence of message frames and emotionally matching background music in audiovisual environmental communication on Instagram. Presentation at the 73rd Annual Conference of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Olbermann, Z., Schrand, H., Scherer, H., & Schramm, H. (2023, May) True Colours? Effects of Advertisement and Communicator Characteristics on Perceived Diversity Washing. Paper presented at the 73rd Annual Meeting of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Possler, D., Bowman, N., & Rowan, D. (2023, May). A Theoretical Framework of the Formation of Eudaimonic Video Game Experiences. Paper presented at the 73rd Annual Meeting of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Possler, D., Meier, A., Gilber, A., & Scherer, H. (2023, May). Sharing Awe: Vicarious Self-Transcendent Experiences via Social Media. Paper presented at the 73rd Annual Meeting of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

  • Possler, D., Scheper, J, Klimmt, C. & Raney, A.A. (2023, May). Is there an easy path to eudaimonia? Novel insights on the dual-process perspective in media entertainment. Presentation at the 73rd Annual Conference of the International Communication Association (ICA), 25-29 May 2023, Toronto, Canada.

Annual conference of the DGPuK specialist group Reception and Effects Research (Augsburg, 2023)

  • Olbermann, Z., Schrand, H. & Schramm, H. (2023, January). Washing 2.0: The influence of parasocial interactions on the perception of washing strategies in influencer advertising. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 19 January - 21 January 2023, Augsburg.

  • Possler, D. & Freytag, A. (2023, January). Take the Good with the Bad: How nature documentaries can strengthen environmentally protective behavioural intentions through emotions. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 19 January - 21 January 2023, Augsburg.

  • Possler, D., Scheper, J. & Klimmt, C. (2023, January). Meaningful entertainment experiences without challenge? New insights into the two-process perspective on hedonic and eudaimonic entertainment. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 19.01.-21.01.2023, Augsburg. [Best Paper Award]

  • Schramm, H., Dettmar, F. & Breves, P. (2023, January). 360 degrees, and it gets even hotter. An experimental study on the influence of 360° videos and social presence experience on environmentally protective behavioural intentions. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 19.01.-21.01.2023, Augsburg.

  • Schramm, H., Liebers, N., Biniak, L. & Dettmar, F. (2023, January). Trends in recent research on parasocial interactions and relationships. An inventory of 281 studies from 2016 to 2020. Presentation at the annual conference of the DGPuK specialist group on reception and impact research, 19 January - 21 January 2023, Augsburg. [Best Paper Award]

9th Conference of the European Communication Research and Education Association (ECREA) (Aarhus, Denmark)

  • Possler, D., & Freytag, A. (2022, October 19-22). Beyond the Myth of Pristine Nature: How Dual-Message Nature Documentaries Affect Entertainment Experiences and Pro-Environmental Intentions. Paper accepted for 9th Conference of the European Communication Research and Education Association (ECREA), Aarhus, Denmark.

Annual Conference of the Advertising Communication Section of the German Association for Journalism and Communication Studies (DGPuK) (Cluj-Napoca, 2022)

  • Mayer, F., & Schramm, H. (2022, October). Everybody votes for "Heimat": A study to examine the affective influence of feelings of "Heimat" on the persuasive impact of political advertising. Presentation at the Annual Conference of the Advertising Communication Section of the German Communication Association (DGPuK), 6-8 October 2022, Cluj-Napoca.

  • Olbermann, Z., Mayer, F., & Schramm, H. (2022, October). Follow the Green Life: A Question of What to Gain and What to Lose? The Persuasive Influence of Message Frames and Emotionally Matching Background Music in Audiovisual Environmental Communication on Instagram. Presentation at the Annual Conference of the Advertising Communication Section of the German Association for Journalism and Communication Studies (DGPuK), 6-8 October 2022, Cluj-Napoca. [Best Abstract Award]

38th Annual Conference of the German Society for Music Psychology (Würzburg, 2022)

  • Gillner, E. (2022, September). Headphones on, music on: On the influence of auditory media factors on spatial presence and emotion intensity in the reception of concert videos. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Gillner, E., Thiesen, F. C., & Schramm, H. (2022, September). Aren't you ashamed? The influence of intonation and text content on the experience of shame in singer-songwriter performances in casting shows. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Herget, A.-K.; Schramm, H., Haas, C., & Polifka, A. (2022, September). "I make the world, widde widde as I like it." Mood management through feelings of nostalgia in the reception of popular series theme music from childhood. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Kraft, J., & Schramm, H. (2022, September). Product placements in music videos - the influence of the artist-brand fit on the perceived credibility of musicians. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Mayer, F., Olbermann, Z., & Schramm, H. (2022, September). Influenced by matching music? On the persuasive influence of emotionally matching background music in audiovisual environmental communication on Instagram. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Schramm, H. & Mayer, F. (2022, September). What makes a music programme popular? On the status and significance of music research at German radio stations in 2021. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Thiesen, F. C. (2022, September). Still "Musica non grata"?A quantitative content analysis of themes and representations of diversity in contemporary German pop music. Presentation at the 38th Annual Conference of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

  • Thiesen, F. C., & Schramm, H. (2022, September). "And the two of us leave everyday life at home...":Usage motives of listeners of German-language popular music. Presentation at the 38th Annual Meeting of the German Society for Music Psychology (DGM), 2-4 September 2022, Würzburg.

Annual Meeting of the International Communication Association (Paris, 2022)

  • Breves, P. & Liebers, N. (2022, May). Going Beyond Short-Term Influence. The impact of Parasocial Relationships with Social Media Influencers on Cognitive Processing and Prolonged Persuasive Effects. Presentation at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

  • Breves, P., Liebers, N. & Schramm, H. (2022, May). The Impact of Spatiotemporal and Sociocultural Heimat Associations in Entertaining Media on Social Identity, Individual Well-Being, and Intergroup Relations. Paper presented at the 72nd Annual Meeting of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

  • Liebers, N. & Breves, P. (2022, May). #Greenfluencing. The impact of parasocial relationships with social media influencers on advertising effectiveness and followers' pro-environmental intentions. Presentation at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

  • Liebers, N. & Breves, P. (2022, May). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Presentation at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

  • Liebers, N., Breves, P. & Schramm, H. (2022, May). Feels Like Coming Home. Effects of Entertaining TV Heimat Programmes on the Sense of Heimat, Mood, and Eudaimonic Well-Being. Presentation at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

Annual conference of the DGPuK specialist group Reception and Effects Research (Düsseldorf, 2022)

  • Liebers, N. & Breves, P. (2022, June). An experiment on the influence of parasocial relationship duration on the processing and impact of persuasive influencer communication. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 07-09 June 2022, Düsseldorf.

  • Liebers, N., Vogel, A., Breves, P. & Schramm, H. (2022, June). Together we can do it! How Parasocial Relationships Increase the Effectiveness of Fear Appeals in the Context of the COVID-19 Pandemic. Presentation at the annual conference of the DGPuK specialist group on reception and impact research, 07-09 June 2022, Düsseldorf.

  • Liebers, N., Breves, P., Biniak, L., Dettmar, F. & Schramm, H. (2022, June).The influence of homeland references in entertainment programmes on the salience of homeland-related social identity and the evaluation of locals and asylum seekers. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 07-09 June 2022, Düsseldorf.

  • Herget, A.-K., Schramm, H., Haas, C. & Polifka, A. (2022, June)."I have a house, a colourful house, a monkey and a horse ...". How feelings of nostalgia improve our mood when listening to series theme music from childhood. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 7-9 June 2022, Düsseldorf.

Annual conference of the DGPuK specialist groups Advertising Communication and Digital Communication (Leipzig, 2021)

  • Breves, P. & Liebers, N (2021, November). The persuasive influence of parasocial relationships with social media influencers on cognitive processing. Presentation at the joint annual meeting of the DGPuK specialist groups Advertising Communication and Digital Communication, 10.11.-12.11.2021, Leipzig.

Annual meeting of the ECREA-Division "Communication and Sport" (Virtual conference, 2021)

  • Olbermann, Z., Prohl, J., Riedel, L., Scherer, H. & Hagenah, J. (2021, November) Make up over performance? Gender-related determinants of the Instagram-popularity of top athletes. Paper to be presented at the annual meeting of the ECREA-Division "Communication and Sport", November, 5-6, 2021, Virtual Conference.

37th Annual Meeting of the German Society for Music Psychology (Virtual Conference, 2021)

  • Breu, J. S. & Thiesen, F. C. (2021, September). When the mask falls online: On the influence of controversial attitudes of musicians in social media on the evaluation of music and musicians. Presentation at the 37th Annual Conference of the German Society for Music Psychology (DGM), 2 - 3 September 2021, virtual conference.

  • Gillner, E., Bayer, J., Dorn, F., Hüsch, F., Pitters, S. & Schramm H. (2021, September). "Turn once, please" - The influence of 360° videos on spatial presence and the enjoyment of music performances. Presentation at the 37th Annual Conference of the German Society for Music Psychology (DGM), 2 - 3 September 2021, virtual conference.

  • Hassler, M.C., Gillner, E., Breves, P. & Schramm H. (2021, September). "Just the two of us": The influence of eye contact between a pianist and his audience on the social presence and enjoyment of an audiovisual piano performance. Presentation at the 37th Annual Conference of the German Society for Music Psychology (DGM), 2 - 3 September 2021, virtual conference.

  • Herget, A.-K., Schramm, H., Bayer, C. & Werner, A.-L. (2021, September). Even the tongue listens. Influence of background music in audiovisual advertising on the perceived taste of the advertised product. Presentation at the 37th Annual Conference of the German Society for Music Psychology (DGM), 2 - 3 September 2021, virtual conference.

  • Herget, A.-K. & Frank, A. (2021, September). Recommended structure equation? Influence of structurally appropriate film music on emotions and spatial presence experience. Presentation at the 37th Annual Conference of the German Society for Music Psychology (DGM), 2 - 3 September 2021, virtual conference.

  • Kulau, C. & Thiesen, F. C. (2021, September). "Like Me 'Cause I'm Like You": Self-congruity effects in the evaluation of music and musicians:in. Presentation at the 37th Annual Conference of the German Society for Music Psychology (DGM), 2 - 3 September 2021, virtual conference.

16th ICMPC/11th ESCOM Conference (Sheffield, 2021)

  • Hassler, M. C. & Gillner, E. (2021, July). "Just the two of us": The effects of gaze and identity cues on social presence and enjoyment of an audiovisual piano performance. Paper presented at the 16th ICMPC/11th ESCOM conference, 28-31 July 2021, Sheffield (UK)/Online.

  • Herget, A.-K., Schramm, H., Bayer, C. & Werner, A.-L. (2021, July) Musically flavoured? The influence of background music in audio-visual advertising on the perceived taste of an advertised product. Presentation at the 16th ICMPC/11th ESCOM Conference, 28-31 July 2021, Sheffield (UK)/Online.

  • Herget, A.-K., Schramm, H., Haas, C. & Polifka, A. (2021, July). Exploratory study on nostalgic associations induced by familiar title songs of children's television series. Presentation at the 16th ICMPC/11th ESCOM Conference, 28-31 July 2021, Sheffield (UK)/Online.

  • Thiesen, F. C., Gillner, E. & Schramm, H. (2021, July). "Shame for You: Vicarious shaming in singer-songwriter performances. Paper presented at the 16th ICMPC/11th ESCOM conference, 28-31 July 2021, Sheffield (UK)/Online.

  • Thiesen, F., Kopiez, R., & Müllensiefen, D. (2021, July). Hearing a needle in a haystack: Recognition of intra-musical parameters in short musical objects (Plinks). Paper presented at the 16th ICMPC/11th ESCOM Conference, 28-31 July 2021, Sheffield (UK)/Online.

Annual Meeting of the International Communication Association (Denver, 2021)

  • Breves, P. (2021, May). Biased by being there: The persuasive impact of spatial presence on cognitive processing. Paper presented at the 71st Annual Meeting of the International Communication Association (ICA), 27-31 May 2021, Denver, USA. [Best Student Paper Award]

  • Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021, May). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining persuasive effectivity of influencers on their followers. Paper presented at the 71st Annual Meeting of the International Communication Association (ICA), 27-31 May 2021, Denver, USA.

  • Breves, P., Liebers, N., Motschenbacher, B., & Reus, L. (2021, May). Social media influencers as hidden persuaders. The impact of non-followers' and followers' parasocial relationships on persuasive processes and advertising effectiveness. Presentation at the 71st Annual Meeting of the International Communication Association (ICA), 27-31 May 2021, Denver, USA.

  • Stein, J.-P., Liebers, N., Faiss, M., & Barzdziute, A. (2021, May). I'll find my friends in Hogwarts then! Investigating parasocial interactions and relationships as compensatory means to alleviate loneliness and improve well-being. Presentation at the 71st Annual Meeting of the International Communication Association (ICA), 27-31 May 2021, Denver, USA.

66th Annual Conference of the DGPuK (Zurich, 2021)

  • Schramm, H., Breves, P., Liebers, N. & Dettmar, F. (2021, April). Effects of entertaining TV home programmes on feeling at home, mood and eudaimonic well-being. Presentation at the 66th Annual Conference of the German Society for Journalism and Communication Studies (DGPuK), 07.04.-09.04.2021, Zurich.

Annual conference of the DGPuK specialist group on reception and impact research (Munich, 2021)

  • Breves, P. (2021, January). Sustainably persuasive? An experimental study on the cognitive mechanisms of spatial presence. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 27.01.-29.01.2021, Munich.

  • Breves, P. & Schramm, H. (2021, January). So far away and yet so close? The influence of spatial presence on perception and behavioural intention regarding distant and near environmental problems. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 27.01.-29.01.2021, Munich.

  • Liebers, N. (2021, January).Love at first sight? A longitudinal study on the dynamic development of romantic parasocial phenomena including personal fantasy ability. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 27.01.-29.01.2021, Munich.[Best Paper Award]

  • Schramm, H., Liebers, N., Breves, P. & Dettmar, F. (2021, January) Das fühlt sich nach Heimat an. Construction and validation of a scale to measure the feeling of home in media reception. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 27.01.-29.01.2021, Munich.[Best Paper Award]

36th Annual Conference of the German Society for Music Psychology (DGM; 2020)

  • Gillner, E. (2020, September). The influence of presence on the musical experience of 360° live concert videos. Draft of a theoretical concept. Presentation at the 36th Annual Conference of the German Society for Music Psychology (DGM), 3-6 September 2020, virtual poster conference.
  • Herterich, Y. & Herget, A.-K. (2020, September). "Now tell me, how do you feel about ... sad music?" Preference for sad music as a cue in impression formation. Presentation at the 36th Annual Conference of the German Society for Music Psychology (DGM), 3-6 September 2020, virtual poster conference.

65th Annual Conference of the DGPuK (Munich, 2020)

  • Breves, P., Graber, I., Haas, C., Lemke, F. & Yeo, J. (2020, March).The Good Game. Can parasocial contact in (VR) video games reduce prejudice against outgroups? Presentation at the 65th Annual Conference of the German Communication Association (DGPuK), 10-12 March 2020, Munich.

Annual conference of the DGPuK specialist group on reception and impact research (Würzburg, 2020)

  • Breves, P., Bohlinger, R., Holderbacher, K. & Hummel, A. (2020, January). Integration through immersion. Can immersive media promote understanding for refugees in the long term? Presentation at the annual conference of the DGPuK specialist group on reception and impact research, 23-25 January 2020, Würzburg.

  • Herget, A.-K., Schramm, H., Bayer, C. & Werner, A.-L. (2020, January). Does background music in audiovisual advertising influence the taste of the advertised product? Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 23-25 January 2020, Würzburg.

  • Liebers, N. & Schramm, H. (2020, January). Between closeness and distance: The dark triad, romantic parasocial interactions and their role in the hedonistic and eudaimonic entertainment experience. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 23 January - 25 January 2020, Würzburg.

  • Schramm, H., Liebers, N. & Lauber, N. (2020, January). "The Mountain Doctor - that's my world, I feel good there!": Usage motives for the reception of home-related programmes on TV. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 23rd - 25th January 2020, Würzburg.

Joint conference of the DGPuK specialist groups Advertising Communication and Media Education (Vienna, 2019)

  • Breves, P., Heidenreich, A., Liebers, N. & Schramm, H. (2019, November). Blinded by friendly science? The influence of scientific cues and parasocial relationships on advertising credibility. Presentation at the joint conference of the DGPuK specialist groups Advertising Communication and Media Education, 27.11.-29.11.2019, Vienna.

  • Liebers, N., Breves, P., Lemke, F., Lenzen, E., Weiß, E. & Schramm, H. (2019, November). Resisting science: Individual differences in the influence of scientific cues on advertising effectiveness. Presentation at the joint conference of the DGPuK specialist groups Advertising Communication and Media Education, 27.11.-29.11.2019, Vienna.

  • Matzke-Volk, J. & Breves, P. (2019, November). Too thin to win? An investigation of the effects of self-esteem on the evaluation of erotic advertisements. Presentation at the joint conference of the DGPuK specialist groups Advertising Communication and Media Education, 27.11.-29.11.2019, Vienna.

29th Annual Conference of the Society for Popular Music Research (Mainz, 2019)

  • Schramm, H. & Seufert, L. (2019, November). Children and the use of the music casting show "The Voice Kids": Reception motives and perceived effects on their own music making. Presentation at the 29th Annual Conference of the Society for Popular Music Research, 01-03 November 2019, Mainz.

2nd Annual Conference of the Media Sports and Sports Communication Section of the German Society for Journalism and Communication Studies (DGPuK) (Leipzig, 2019)

  • Schallhorn, C. & Häußinger, K. (2019, September). Is Russia playing its way into viewers' hearts? How watching sports programmes during the 2018 World Cup influences the perception of Russia. Presentation at the 2nd Annual Conference of the Media Sports and Sports Communication Section of the German Society for Journalism and Communication Studies (DGPuK), 26-27 September 2019, Leipzig.

35th Annual Conference of the German Society for Music Psychology (DGM; Eichstätt, 2019)

  • Fürst, K. & Herget, A.-K. (2019, September). Discovering the Meaning in Music: Preschool children and the meaning-mediating function of film music. Presentation at the 35th Annual Conference of the German Society for Music Psychology (DGM), 6-8 September 2019, Eichstätt.
  • Ruth, N. & Schramm, H. (2019, September). Interaction of emotional music and prosocial song lyrics on cognitions, emotions and behaviour. Presentation at the 35th Annual Conference of the German Society for Music Psychology (DGM), 06-08 September 2019, Eichstätt.
  • Gunnermann, L. & Herget, A.-K. (2019, September). "People, help the People!" On the influence of prosocial music in prosocial commercials. Presentation at the 35th Annual Conference of the German Society for Music Psychology (DGM), 6-8 September 2019, Eichstätt.

20th Conference of the International Association for the Study of Popular Music (IASPM; Canberra, 2019)

  • Ruth, N. (2019, June) Meaning of streaming. Chances and risks of a new music listening technology. Presentation at the 20th Biennial IASPM Conference, 24-28 June 2019, Canberra, Australia.

XV Symposium on Film Music Research (Kiel, 2019)

  • Herget, A.-K. (2019, July) Composing with Reality. Factors influencing the effective use of music in non-fictional media formats. Presentation at the XV Symposium on Film Music Research, 05-07 July 2019, Kiel.

Annual Meeting of the ICA (Washington DC, 2019)

  • Breves, P. (2019, May) Does mobility matter? The persuasive effects of immersive 360° commercials. Presentation at the 69th Annual Meeting of the International Communication Association (ICA), 24-28 May 2019, Washington DC, USA.

  • Breves, P. & Heber, V. (2019, May). Into the wild. The effects of 360° immersive documentaries on feelings of connectedness to nature. Presentation at the 69th Annual Conference of the International Communication Association (ICA), 24-28 May 2019, Washington DC, USA.

  • Breves, P. & Nguyen, T.-T. (2019, May). The Great Escape. Spatial presence, media enjoyment, and the moderating influence of satisfaction with life. Paper presented at the 69th Annual Meeting of the International Communication Association (ICA), 24-28 May 2019, Washington DC, USA.

  • Liebers, N. & Straub, R. (2019, May). Fantasy, retrospective imaginative involvement, and their influence on amicable and romantic parasocial relationships. Paper presented at the 69th Annual Meeting of the International Communication Association (ICA), 24-28 May 2019, Washington DC, USA.

  • Schallhorn, C. & Häußinger, K. (2019, May). The influence of media use during the 2018 FIFA World Cup on Russia's image. Presentation at the 69th Annual Conference of the International Communication Association (ICA), 24-28 May 2019, Washington DC, USA.

Conference of the DGPuK specialist group on reception and impact research (Mainz, 2019)

  • Breves, P. & Liebers, N. (2019, January). #Insta-Credible: The influence of influencer-brand fit on advertising success and influencer credibility. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 31 January - 2 February 2019, Mainz.

  • Herget, A.-K. & Bötzl, F. (2019, January). Masculinity through music - Does background music influence the acceptance of male, homosexual protagonists in TV commercials? Presentation at the annual conference of the DGPuK Reception and Effects Research Group, 31 January - 2 February 2019, Mainz.

  • Liebers, N. & Straub, R. (2019, January). Fantastic relationships and with whom they can be found. A study on the influence of fantasy and retrospective imaginative involvement on friendly and romantic parasocial relationships. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 31 January - 2 February 2019, Mainz.

28th Workshop of the Society for Popular Music Research (Oldenburg, 2018)

  • Ruth, N. & Schramm, H. (2018, November). The influence of the emotional expression of prosocial music on its effect. Presentation at the 28th Workshop of the Society for Popular Music Research, 16-18 November 2018, Oldenburg.

 

1st Annual Conference of the Media Sports and Sports Communication Section of the German Society for Journalism and Communication Studies (DGPuK) (Salzburg, 2018)

  • Schallhorn, C. (2018, September). Putin's games reloaded? Lecture at the 1st Annual Conference of the Media Sports and Sports Communication Section of the German Society for Journalism and Communication Studies (DGPuK), 26-28 September 2018, Salzburg.

34th Annual Conference of the German Society for Music Psychology (Gießen, 2018)

  • Herget, A.-K. (2018, September). Credibility revoked? Influence of background music on the emotional and cognitive processing of documentaries. Presentation at the 34th Annual Conference of the German Society for Music Psychology (DGM), 07-09 September 2017, Giessen.
  • Herget, A.-K. & Boetzl, F. (2018, September). "A little respect"? The influence of background music on the acceptance of homosexual protagonists in TV adverts. Presentation at the 34th Annual Conference of the German Society for Music Psychology (DGM), 07-09 September 2017, Gießen.
  • Ruth, N. & Metcalfe, T. (2018, September). "Pass the Courvoisier." Product Placements in Hip Hop between 1990 and 2017. Presentation at the 34th Annual Conference of the German Society for Music Psychology (DGM), 07-09 September 2018, Giessen.

Annual conference of the Association for Education in Journalism and Mass Communication (AEJMC; Washington DC, 2018)

  • Breves, P. & Dodel, N. (2018, August). Whenever, Wherever: The Persuasive Effects of Commercials Experienced with Mobile Virtual Reality. Presentation at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), 06-09 August 2018, Washington DC, USA.
  • Breves, P., Dodel, N., Kunze, A. & Nguyen, T.-T. (2018, August). Bringing People Closer: The Pro-Social Effects of Immersive Media on Users' Attitudes and Behaviour. Presentation at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), 06-09 August 2018, Washington DC, USA.
  • Breves, P., Liebers, N., Abt, M. & Kunze, A. (2018, August). #Insta-credible: The impact of influencer-brand fit on source credibility and persuasive effectiveness. Presentation at the 106th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), 06-09 August 2018, Washington DC, USA.
  • Liebers, N. (2018, August). Love triangles: Effects of relationship status, reception partners, and interpersonal communication on romantic parasocial interactions. Paper presented at the 106th Annual Meeting of the Association for Education in Journalism and Mass Communication (AEJMC), 06-09 August 2018, Washington DC, USA [Guido Stempel Top Paper Award].

15th ICMPC/10th ESCOM Conference (Graz, 2018)

  • Herget, A.-K. (2018, July). "A little respect"? The influence of background music on the acceptance of gay men in TV advertising. Presentation at the 15th ICMPC/10th ESCOM Conference, 23-28 July 2018, Graz, Austria.
  • Herget, A.-K. (2018, July). Effective soundtrack? Influence of background music on the emotional and cognitive processing of documentaries. Presentation at the 15th ICMPC/10th ESCOM Conference, 23-28 July 2018, Graz, Austria.
  • Ruth, N. (2018, July). Only Good Vibes. Investigation of the production and reception of mood playlists on music streaming services. Paper presented at the 15th ICMPC/10th ESCOM Conference, 23-28 July 2018, Graz, Austria.
  • Metcalfe, T. & Ruth, N. (2018, July). "Beamer, Benz, or Bentley": Mentions of products in hip hop music. Paper presented at the 15th ICMPC/10th ESCOM Conference, 23-28 July 2018, Graz, Austria.

DGPuK Annual Conference (Mannheim, 2018)

  • Schallhorn, C. (2018, May). Key events - "you-know-it-when-you-see-it phenomena"? Presentation at the 63rd Annual Meeting of the German Association for Journalism and Communication Studies (DGPuK), 9-11 May 2018, Mannheim.

Annual Meeting of the ICA (Prague, 2018)

  • Breves, P., Herget, A.-K., & Schramm, H. (2018, May). The form, function and fit of music in German audio-visual advertising: A systematic content analysis. Presentation at the 68th Annual Conference of the International Communication Association (ICA), 24-28 May 2018, Prague, Czech Republic.
  • Breves, P., Herget, A.-K., & Schramm, H. (2018, May). Not simply present, but fitting. The impact of Musical Fit on the effectiveness of TV-commercials. Presentation at the 68th Annual Conference of the International Communication Association (ICA), 24-28 May 2018, Prague, Czech Republic.
  • Liebers, N., Anken, N. & Gaertner, I. (2018, May). I like Hermione - but I love Emma Watson: Amicable and romantic parasocial relationships across media-contexts. Presentation at the 68th Annual Conference of the International Communication Association (ICA), 24-28 May 2018, Prague, Czech Republic.
  • Liebers, N. & Schramm, H. (2018, May). 60 Years of Research on Parasocial Phenomena - An Inventory. Presentation at the 68th Annual Conference of the International Communication Association (ICA), 24-28 May 2018, Prague, Czech Republic.
  • Ruth, N. (2018, May). Running Hits. How mobile listeners appraise mood playlists on music streaming services. Presentation at the 68th Annual Conference of the International Communication Association (ICA), 24-28 May 2018, Prague, Czech Republic.
  • Schallhorn, C. (2018, May). Viewers' perceptions of Brazil after the 2014 FIFA World Cup and the 2016 Rio Olympics. Presentation at the 68th Annual Conference of the International Communication Association (ICA), 24-28 May 2018, Prague, Czech Republic.

Conference of the DGPuK specialist group on reception and impact research (Hohenheim, 2018)

  • Breves, P. & Dodel, N. (2018, January). Whenever, wherever. An experimental study on the effect of mobile virtual reality as an advertising tool. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 25-27 January 2018, Hohenheim.
  • Breves, P., Dodel, N., Kunze, A. & Nguyen, T.-T. (2018, January). Brave better world. An experimental study on the effect of immersive 360° videos in a fundraising context. Presentation at the annual conference of the DGPuK specialist group Reception and Impact Research, 25-27 January 2018, Hohenheim.
  • Breves, P. & Schüler, H. (2018, January). Is that what I stand for with my name? Opportunities and risks of influencer marketing. Presentation at the annual conference of the DGPuK specialist group Reception and Impact Research, 25-27 January 2018, Hohenheim.
  • Lauber, N. & Liebers, N. (2018, January). Are pictures really worth a thousand words? An experiment on parasocial interaction and memory in verbal-visual versus audiovisual media. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 25-27 January 2018, Hohenheim.
  • Liebers, N., Anken, N. & Gaertner, I. (2018, January). I like Hermione - but I love Emma Watson. An empirical study on friendly and romantic parasocial relationships with book and film characters. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 25-27 January 2018, Hohenheim.
  • Liebers, N., Häußinger, K., Hübner, J., Gunnermann, L. & Schendel, E. (2018, January). Triangular relationship: My partner, my parasocial partner and me. A field study on the influence of the reception partner on romantic parasocial interactions in cinema. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 25-27 January 2018, Hohenheim.
  • Liebers, N., Pfleger, L. & Schramm, H. (2018, January). House of Products: The influence of credibility and parasocial interaction on the persuasive effect of product placements. Presentation at the annual conference of the DGPuK specialist group Reception and Effects Research, 25-27 January 2018, Hohenheim.
  • Schallhorn, C. (2018, January). How major sporting events influence the perception of host countries. A three-wave panel survey on perceptions of Brazil. Presentation at the annual conference of the DGPuK specialist group on reception and impact research, 25-27 January 2018, Hohenheim.
  • Spangardt, B. & Saunar, C. (2018, January). Credible influencers are good influencers. On the influence and effect of source credibility in influencer marketing. Presentation at the annual conference of the DGPuK specialist group Reception and Impact Research, 25-27 January 2018, Hohenheim.

Joint conference of the DGPuK specialist groups Advertising Communication and PR/Organisational Communication (Vienna, 2017)

  • Breves, P., Herget, A.-K., & Schramm, H. (2017, November). All fit? The influence of musical fit in audiovisual advertising on memory, product evaluation and behavioural intention. Presentation at the joint conference of the DGPuK specialist groups Advertising Communication and Public Relations/Organisational Communication. 23 Nov - 25 Nov 2017, Vienna
  • Liebers, N., & Anders, I. (2017, November). Love Trumps Hate: The influence of the valence of content in a politician's tweets on parasocial interaction, evaluation and voting intention. Presentation at the joint conference of the DGPuK specialist groups Advertising Communication and Public Relations/Organisational Communication. 23-25 November 2017, Vienna.
  • Spangardt, B. (2017, November). Corporate advertising as preventive communication. An empirical study on the inoculation effect in the event of a corporate crisis. Presentation at the joint conference of the DGPuK specialist groups Advertising Communication and Public Relations/Organisational Communication. 23 November - 25 November 2017, Vienna

 

Joint conference of the Society for Popular Music Research and the Society for Music Theory (Graz, 2017)

  • Schramm, H. & Ruth, N. (2017, November). Book presentation "Musikcastingshows". Lecture at the joint conference of the Gesellschaft für Popularmusikforschung and the Gesellschaft für Musiktheorie. 17.11.-19.11.2017, Graz.

 

Conference of the DGPuK Ad-hoc Group Media Sports and Sports Communication (Hamburg, 2017)

  • Schramm, H. & Schallhorn, C. (2017, September). Cultivating perceptions and attitudes towards sports and competing nations as a result of coverage of the Winter Olympics. Presentation at the 3rd Annual Conference of the Ad-hoc Group Media Sports and Sports Communication of the German Association for Journalism and Communication Studies (DGPuK), 25-26 September 2017, Hamburg.
  • Schallhorn, C., Neeb, A.-K. & Schramm, H. (2017, September). Oops, she did it again: The effect of image repair strategies on celebrity sports testimonial scandals. Presentation at the 3rd Annual Conference of the Ad-hoc Group Media Sports and Sports Communication of the German Society for Journalism and Communication Studies (DGPuK), 25-26 September 2017, Hamburg.

Conference of the German Society for Music Psychology (Hamburg, 2017)

  • Ruth, N. & Randall, W. (2017, September). Listening to music to go. Research methods of everyday mobile music use. Presentation at the 33rd Annual Conference of the German Society for Music Psychology (DGM), 15-17 September 2017, Hamburg.
  • Herget, A.-K., Breves, P., & Schramm, H. (2017, September). Experimental testing of the effect of musical fit in audiovisual advertising. Presentation at the 33rd Annual Conference of the German Society for Music Psychology (DGM), 15-17 September 2017, Hamburg.
  • Herget, A.-K. & Albrecht, J. (2017, September). Background music in health communication. Influence on emotionalisation and attitude change in audiovisual TV magazine reports. Presentation at the 33rd Annual Conference of the German Society for Music Psychology (DGM), 15-17 September 2017, Hamburg.

Conference of the Society for Music Research (Kassel, 2017)

  • Ruth, N. (2017, September). Reception and impact of popular music with prosocial content. Lecture at the annual conference of the GfM. 27.9.-30.09.2017, Kassel.

ESCOM Conference (Ghent, 2017)

  • Herget, A.-K. & Schramm, H. (2017, August). Familiarity matters? Emotions and associations to familiar and unfamiliar background music in ambiguous film scenes. Presentation at the ESCOM Conference. 31 July - 4 August 2017, Ghent, Belgium.
  • Ruth, N. (2017, August). The influence of attention and familiarity on the effects of music with prosocial lyrics. Presentation at the ESCOM Conference. 31 July - 4 August 2017, Ghent, Belgium.
  • Spangardt, B., & Ruth, N. (2017, August). Effects of vocals in advertising songs. Presentation at the ESCOM Conference. 31 July - 4 August 2017, Ghent, Belgium.
  • Ruth, N., & Spangardt, B. (2017, August). Product Placements in Popular Music. Presentation at the ESCOM Conference. 31 July - 4 August 2017, Ghent, Belgium.

Annual Meeting of the ICA (San Diego, 2017)

  • Schallhorn, C. (2017, May): A Cultivation Study on Constructing Reality of Foreign Countries. Presentation at the 67th Annual Meeting of the International Communication Association (ICA), 25-29 May 2017, San Diego, USA.
  • Breves, P., Liebers, N., Schallhorn, C., & Schramm, H. (2017, May). Fluency in commercial breaks. The impact of repetition and conceptual priming on advertising effectiveness. Presentation at the 67th Annual Meeting of the International Communication Association (ICA), 25-29 May 2017, San Diego, USA.
  • Breves, P., & Schramm, H. (2017, May).Presence and Persuasion. How feeling present in a movie affects the evaluation of integrated brands. Presentation at the 67th Annual Meeting of the International Communication Association (ICA), 25-29 May 2017, San Diego, USA.
  • Herget, A.-K. & Schramm, H. (2017, May): Music as an Instrument of Nonverbal Communication in Fictional Films. Paper presented at the 67th Annual Meeting of the International Communication Association (ICA), 25-29 May 2017, San Diego, USA.
  • Liebers, N., & Schramm, H. (2017, May). Streaming killed the TV star. Influence of intrinsic needs on mood improvement during reception of television-content. Presentation at the 67th Annual Meeting of the International Communication Association (ICA), 25-29 May 2017, San Diego, USA.
  • Spangardt, B. (2017, May). Para-Social Media? An Empirical Study on Parasocial Interactions with Athletes on Instagram. Presentation at the 67th Annual Meeting of the International Communication Association (ICA), 25-29 May 2017, San Diego, USA.