Research

In our research, we are interested on the one hand in fundamental processes and mechanisms of action and on the other hand in the explanation of specific current media phenomena and trends. Interdisciplinarity is our guiding principle in each of our projects: Depending on the research topic, we adopt perspectives from media and communication science, psychology, economics and musicology. It is also important to us to make the results of our research internationally visible.

Our self-image is based on the claim to explain and understand our research subjects holistically. In our studies, we draw on methods from media content, reception and impact research as well as music and brand research.