PsyErgo auf dem neunten Image Schema Day

Zum wissenschaftlichen Austausch trafen sich Image Schema Experten aus den Disziplinen, Linguisitik, Onotologie, Künstliche Intelligenz, Robotik, Human-Computer Interaction, Philosophie, Architektur und Filmwissenschaften. Die PsyErgo war auch mit dabei. Cordula Baur präsentierte in ihrem Paper „Image Schema Objects: Evaluating Tangible Image Schema Representations as Data Physicalisation Design Tool“ die empirische Evaluation ihrer Image Schema Repräsentationen im Anwendungsfall einer Design Aufgabe.

Abstract

Giving data a tangible form is promising to foster understanding and engagement. Nevertheless, analyses of current data physicalisations revealed that the majority do not use the potential of material and multimodality. We propose image schemas as a tool for facilitating the creation of data physicalisations, as these abstract mental representations of interactions with the world promise to advance design. In an earlier stage, we developed tangible instantiations of image schemas, so called Image Schema Objects to make image schema theory useable as design tool. In this work, we describe the tools’ assessment: used by designers to envision concepts for data physicalisations. We gathered qualitative and quantitative data to assess the effect and use of the tools. Even no evidence for impact on the design process was found, participants and expert rater assessed the ideas to be more active and participants also as more innovative.

Referenz

Baur, C., Wienrich, C., Hurtienne, J. (2025). Evaluating Tangible Image Schema Representations as Data Physicalisation Design Tool. In Proceedings of the Joint Ontology Workshops (JOWO) - Episode XI: The Sicilian Summer under the Etna, co-located with the 15th International Conference on Formal Ontology in Information Systems (FOIS 2025), September 8-9, 2025, Catania, Italy.