Teaching

Summer term 2025

• Entertainment & Music (Master's seminar)
• Advertising and Public Relations (Lecture)

Winter term 2024/25

• Fundamentals of Mass Media in Germany (Lecture)
• Reception and impact of mass media (lecture)
• Entertainment Marketing (Master's seminar)
• Entertainment History (Master's seminar)
• Entertainment Industries (Master's seminar)

Summer term 2024

• Morality and Media Reception (Seminar Research Topics)
• Entertainment & Music (Master's seminar)
• Advertising and Public Relations (Lecture)

Winter term 2023/24

• Fundamentals of mass media in Germany (lecture)
• Reception and impact of mass media (lecture)
• Entertainment Marketing (Master's seminar)
• Entertainment History (Master's seminar)
• Entertainment Industries (Master's seminar)

Summer term 2023

• Advertising and Public Relations (Lecture)
• Public Relations (Seminar)
• Entertainment & Music (Master's seminar)
• Advanced Entertainment Studies (Master's seminar)

Winter term 2022/23

• Fundamentals of Mass Media in Germany (Lecture)
• Reception and Impact of Mass Media (Lecture)
• Entertainment Marketing (Master's seminar)
• Entertainment History (Master's seminar)

Winter term 2021/22

• Fundamentals of Mass Media in Germany (Lecture)
• Reception and impact of mass media (lecture)
• Persuasive effects of immersive and entertaining environmental communication (Research seminar in the Master's programme with 4 SWS)

Summer term 2021

• Marketing & Strategic Communication (Lecture)
• Persuasive communication in interactive and new media settings (Master's seminar with 4 SWS)
• Analysis and conception of entertainment formats in television (media practice)

Winter term 2020/21

• Fundamentals of mass media in Germany (lecture)
• Reception and impact of mass media (lecture)
• Strategic Brand Management (Master's seminar)
• Public Relations
• Persuasion through naturetainment (research seminar in the Master's programme with 4 SWS)

Summer term 2020

• Marketing & Strategic Communication (Lecture)
• Persuasive communication in interactive and new media settings (Master's seminar with 4 SWS)

Winter term 2019/20

• Fundamentals of mass media in Germany (lecture)
• Reception and impact of mass media (lecture)
• Strategic Brand Management (Master's seminar)
• MK on the Job (Master's seminar)
• Public Relations (Seminar 1)
• Public Relations (Seminar 2)

Summer term 2019

• Marketing & Strategic Communication (Lecture)
• Conception of entertainment formats in television (media practice)

Winter term 2018/19

• Fundamentals of mass media in Germany (lecture)
• Reception and impact of mass media (lecture)
• Strategic Brand Management (Master's seminar)
• Public Relations (Seminar 1)
• Public Relations (Seminar 2)
• Public Relations (Seminar 3)

Winter term 2017/18

• Economy, Market and Media (Lecture)
• Fundamentals of Mass Media in Germany (Lecture)
• Reception and impact of mass media (lecture)
• Strategic Brand Management (Master's seminar)

Summer term 2017:

• "Heimat" - a media and lifestyle trend (in-depth/research seminar with 4 SWS)

• Strategic communication and media planning - empirical studies, their research logic and implications (Master's seminar with 4 SWS)

Winter term 2016/17

• Economy, market and media (lecture)
• Fundamentals of mass media in Germany (lecture)
• Strategic brand management (Master's seminar)

Summer term 2016:

• Reception and impact research (lecture)
• Music and media (lecture)
• Public relations between theory and practice (seminar 1)
• Public relations between theory and practice (seminar 2)

Winter term 2015/16

• Economy, market and media (lecture)
• Media Systems Press and Broadcasting (Lecture)
• Strategic Communication (Seminar, Master)
• The Fluency Effect - Achieving advertising success with ease? (Research Project, Master, together with Christiana Schallhorn)

Summer term 2015:

• Reception and Effects Research (Lecture)
• Music and media (lecture)
• Effect of advertising
• Public relations between theory and practice (seminar 1)
• Public relations between theory and practice (seminar 2)

Winter term 2014/15

• Economy, market and media (lecture)
• Media Systems Press and Broadcasting (Lecture)
• Strategic Communication (Seminar, Master)
• Immersion and Persuasion (Research Project, Master, together with Johannes Knoll)

Winter term 2013/14

• Economy, Market and Media (Lecture)
• Media Systems Press and Broadcasting (Lecture)
• Music and Media (Lecture)
• Strategic Communication (Master's seminar)
• Conception and marketing of media offerings (seminar)

Summer term 2013:

• Reception and impact research (lecture)
• Music and media (lecture)
• Effects of advertising (seminar)
• Effect of sport on television (seminar)

Winter term 2012/13:

• Economy, market and media (lecture)
• Media Systems Press and Broadcasting (Lecture)
• Conception and marketing of media offerings (seminar)
• Strategic brand management (practical seminar with 4 SWS, together with Emke Hillrichs)

Summer term 2012:

• Reception and impact research (lecture)
• Music casting shows - blessing or curse for the music industry? (in-depth/research seminar with 4 SWS)
• Effects of advertising (Seminar 1)
• Effect of advertising (Seminar 2)

Winter term 2011/12:

• Media Systems Press and Broadcasting (Lecture)
• Music and media (lecture)
• Conception and marketing of media offerings (Seminar 1)
• Conception and marketing of media offerings (Seminar 2)
• Conception and marketing of media offerings (Seminar 3)

Summer term 2011:

• Reception and Impact Research (Lecture)
• Analysis and production of film and advertising music (Seminar 1)
• Analysing and producing film and advertising music (Seminar 2)
• Effect of sport on television (Seminar 1)
• Effect of sport on television (Seminar 2, together with Johannes Knoll)

Winter term 2010/11

• Media Systems Press and Broadcasting (Lecture)
• Music and media (lecture)
• Conception and marketing of media offerings (Seminar 1)
• Conception and marketing of media offerings (Seminar 2)