Deutsch Intern
Media and Business Communication

Publications (new)

Publications

Here you will find an overview of Prof Holger Schramm's publications in recent years. A list of all publications by Prof Schramm is available for download (german version only): PDF, as of January 2025.

A list of publications is also available for download, organised by research field (german version only): PDF, as of January 2025.

2025

  • Schramm, H. & Zinser, A.(2025). "I vouch for it with my name." The influence of brand perception of family businesses on their credibility and the purchase intention of consumers. Frontiers in Communication, 10, Article 1607511. doi: 10.3389/fcomm.2025.1607511
  • Olbermann, Z. & Schramm, H.(2025). Brand-related Social Media Influencers as Spokespersons after a Corporate Greenwashing Crisis. Implications of Parasocial Interactions and Wishful Identification on the Perception of the Brand Image. Public Relations Review, 51(4), Article 102612. https://doi.org/10.1016/j.pubrev.2025.102612
  • Schramm, H., Breves, P. & Liebers, N. (2025). The Impact of Spatiotemporal and Sociocultural Heimat Associations in Entertaining Television Programmes on Social Identity, Positive Affect, and Intergroup Relations. Psychology of Popular Media, 14(4), 539-549. https://doi.org/10.1037/ppm0000615
  • Gehrau, V., Bilandzic, H., Schramm, H. & Wünsch, C. (eds.). (2025). Media Reception (Nomos Handbook, 2nd edition). Baden-Baden: Nomos.
  • Olbermann, Z., Mayer, F., & Schramm, H. (2025). Involved experience in media reception. In V. Gehrau, H. Bilandzic, H. Schramm & C. Wünsch (Eds.), Media Reception (Nomos Handbook, 2nd edition, pp. 425-440). Nomos.
  • Schramm, H. (2025). Mood and media consumption. In V. Gehrau, H. Bilandzic, H. Schramm & C. Wünsch (Eds.), Media Reception (Nomos Handbook, 2nd edition, pp. 181-197). Nomos.

2024

  • Schramm, H. & Sartorius. A. (2024). The attraction of evil. An investigation of factors explaining women's romantic parasocial relationships with bad guys in movies and series. Frontiers in Psychology, 15, article 1501809. doi. org/10.3389/fpsyg.2024.1501809
  • Schramm, H., Olbermann, Z. & Mayer, F. (2024). The Involvement Concept - Replaceable or Irreplaceable? A Case for a Conceptual Analysis of a Core Concept of Media Psychological Communication Research. Frontiers in Psychology, 15, Article 1395895. https://doi.org/10.3389/fpsyg.2024.1395895
  • Schramm, H. & Mayer, F. (2024). Usage motives for home programmes on television: Results of the second wave of the home TV study in 2024. Media Perspektiven, 55, Article 35. MP 35/2024: Usage motives for home programmes on television
  • Schramm, H. & Kraft, J. (2024). Are Product Placements in Music Videos Beneficial for the Artists? The Impact of Artist-Product Fit on Viewers' Persuasion Knowledge and Perceived Credibility of the Artist. Frontiers in Communication, 9, article 1396483. doi. org/10.3389/fcomm.2024.1396483
  • Schramm, H., Liebers, N., Biniak, L. & Dettmar, F. (2024). Research Trends on Parasocial Interactions and Relationships with Media Characters. A Review of 281 English and German-language Studies from 2016 to 2020. Frontiers in Psychology, 15, Article 1418564. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1418564/full.
  • Liebers, N., Vogel, A., Breves, P. & Schramm, H. (2024). The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships. Mass Communication and Society , 27, 465-491. https://doi.org/10.1080/15205436.2023.2216688
  • Olbermann, Z., Mayer, F. & Schramm, H. (2024). Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication. Social Media + Society, 10(2). https://doi.org/10.1177/20563051241254381
  • Schramm, H. (2024). Music on the radio. In Deutscher Musikrat / Deutsches Musikinformationszentrum (ed.), Themenportal Musik und Medien. Available at: https: //miz.org/de/beitraege/musik-im-rundfunk (updated and supplemented version of the article from Musikleben in Deutschland, 2019)
  • Mayer, F. & Schramm, H. (2024). Everybody Votes for Heimat: A Study to Examine the Affective Influence of Feelings of Heimat on the Persuasive Impact of Political Advertising. Frontiers in Communication, 9, Article 1310441. doi. org/10.3389/fcomm.2024.1310441
  • Olbermann, Z., Schrand, H. & Schramm, H. (2024). You Are So Much Like Me - You Just Have to Tell the Truth. Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of Current Issues & Research in Advertising, 45, 456-475.https://doi.org/10.1080/10641734.2024.2310062
  • Schramm, H. & Mayer, F. (2024). Challenges to and Perspectives on Mainstream Music Radio Programmes in Germany. Journal of Broadcasting & Electronic Media, 68(1), 107-124. https://doi.org/10.1080/08838151.2023.2276805

2023

  • Liebers, N. & Schramm, H. (2023). The History and Scope of Parasocial Research. In R. Tukachinsky Forster (Ed.), The Oxford Handbook of Parasocial Experiences (pp. 13-32). Oxford University Press.
  • Schramm, H. & Mayer, F. (2023). Change in music programming on the radio? Status and significance of music-related market research at German radio stations in 2021.Media & Communication Science, 71(1–2), 112–129. https://doi.org/10.5771/1615-634X-2023-1-2-112

2022

  • Schramm, H., Liebers, N., Biniak, L. & Dettmar, F. (2022).Recent research on parasocial interactions and relationships. Profiles of over 250 studies from 2016 to 2020.Baden-Baden: Nomos.
  • Schramm, H., Liebers, N. & Breves, P. (2022). Feels like Coming Home: Effects of Heimat Associations in Television Programmes on Social Identity, Sense of Heimat, and Eudaimonic Entertainment Experience. Journal of Broadcasting & Electronic Media, 66, 794-822. https://doi.org/10.1080/08838151.2022.2138390
  • Gillner, E., Hassler, M. C., Breves, P. & Schramm, H. (2022). "Just the two of us": The influence of eye contact between a pianist and his media audience on the social presence and entertainment experience of an audiovisual piano performance. Yearbook of Music Psychology. [Online First]
  • Herget, A.-K., Breves, P. & Schramm, H. (2022). The Influence of Different Levels of Musical Fit on the Efficiency of Audio-Visual Advertising. Musicae Scientiae, 26, 3-23.
  • Liebers, N. & Schramm, H. (2022). Intimacy despite distance: The dark triad and romantic parasocial interactions. Journal of Social and Personal Relationships, 39(2), 435-456 [To the article].
  • Schramm, H., Liebers, N. & Breves, P. (2022). 'Heimat' - More than a Sense of Home: Reviving a Medieval Concept for Communication Research.Communication Research Trends, 41(1), 4-17.

2021

  • Breves, P., Amrehn, J., Heidenreich, A., Liebers, N. & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers' persuasive effects on their followers. International Journal of Advertising, 40, 1209-1228.
  • Breves, P. & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behaviour, 115, 106606.
  • Ruth, N. & Schramm, H. (2021). Effects of prosocial lyrics and musical production elements on emotions, thoughts and behaviour. Psychology of Music, 49, 759-776.