Anika Herzig, M.A.
Anika Herzig, M.A.
Research Assistant
External Student Counselling Master Media Entertainment
Room: 02.019
E-mail: anika.herzig@uni-wuerzburg.de
Tel: 0931/31-86815
Consultation hours: by appointment
Anika Herzig, M.A.
Short biography:
Anika Herzig, M.A., born in 1996, Bachelor's degree in Applied Media and Communication Sciences at the Technical University of Ilmenau and Master's degree in Media Studies at the Eberhard Karls University of Tübingen. Practical experience in the field of marketing (e.g. Estée Lauder Companies, Breuninger GmbH & Co). Since April 2025 research assistant at the Institute Human-Computer-Media in the field of media and business communication.
Main areas of interest and research:
- Reception and impact research
- Persuasive communication
- Media and music
