"Communication consulting: Integrated campaigning using the example of political communication" - Guest lecture by Marius Voigt

Brand management, advertising, public relations, social media, etc. must be planned and implemented competently. However, in the context of a comprehensive campaign, communication only unfolds its full effect when the various disciplines are consistently orchestrated. The presentation provides insights into the practice of integrated campaign management: What exactly is integrated campaigning - and what potential does it offer? In which cases is it particularly important to bundle the instruments, especially in the area of political and social communication? What practical tips and tools are available for planning and implementing integrated campaigns?

Marius Voigt has been working as a freelance political and communications consultant in Germany and other European countries since 2017. Over the past 25 years, he has worked for numerous leading advertising and PR agencies, including as Managing Director and Site Manager of fischerAppelt in Berlin. Marius Voigt is also looking forward to answering participants' questions about integrated campaigning, his day-to-day work in advertising and PR agencies and his personal career.

On 24.07.25 Marius Voigt will give his lecture at the invitation of the Department of Media and Business Communication as part of the lecture "Advertising and Public Relations", starting at 16:15.

The lecture is financed by student grants.

The lecture will be held in German.