Advertising conference 2012
Advertising communication experts meet in Würzburg
From 21 to 23 November 2012, the Media and Business Communication department hosted the symposium of the Ad-hoc Group Advertising Communication of the German Society for Journalism and Communication Research (DGPuK). The conference organisers, Prof. Dr Holger Schramm and Johannes Knoll, as well as the spokespersons of the ad hoc group, Prof. Dr Guido Zurstiege and Dr Daniela Schlütz, welcomed over 90 interested participants from academia and practice to the Würzburg Baroque Houses.
Advertising in new media worlds
The conference was entitled "Innovation of Persuasion". Numerous presentations in thematically organised panels dealt with the quality of advertising and brand communication in new media worlds, among other things. The main focus was on phenomena that arise directly from these new media worlds, such as gamification or virtual media worlds. Alexander Kiock, Managing Director of the Berlin strategy agency different, gave the keynote speech at the conference on "Brand management in the digital age".
Exciting panel discussion
One of the highlights of the meeting was the high-calibre panel discussion: representatives from business and science spoke about the question of what universities should achieve in advertising education and what they achieve. Prof Guido Zurstiege (University of Tübingen), Prof Jörg Tropp (Pforzheim University), Alexander Kiock (Managing Director of diffferent Strategy Agency, Berlin), Dr Gunther Schunk (Board Member and Head of Marketing and Corporate Communications at Vogel Business Media, Würzburg) and Jürgen Scharrer (Editor-in-Chief of Horizont) engaged in an enlightening and constructive debate moderated by Dirk Engel (Academy for Marketing Communication, Frankfurt).
