The department of media and business communication focuses on the reception and impact of high-reach media. In research and teaching, we explore high-demand entertainment and music offerings.
How are these media perceived and processed? What factors influence the success of media communication? How must a media offer, a message, or an advertisement be designed to elicit certain experiences in the recipients?
Insights from media reception and impact research can be used for the strategic design of communication and media offers. At this juncture, the department of media and business communication provides new impetus.