The audio world in digital change - The work of a media manager in the hypergrowth environment at an international audio group

After studying media management and business administration in Hanover, Örebro (Sweden) and The Hague (Netherlands), Lars Peters worked as a research assistant at the Hanover Institute for Journalism and Communication Research. He then worked as a management consultant at Grone Projekt- und Managementberatung before moving to the audio marketing company RMS Radio Marketing Service. He held various positions there and played a key role in developing the marketing of digital audio channels. From 2016 to 2020, Peters worked as an independent media consultant, primarily in the audio and online sector. He focussed on business development, marketing, market research and communications work.

Since 2020, Peters has been responsible for the monetisation of Spotify's podcast business in Germany and, since 2022, also in Spain. In doing so, he manages the corresponding activities of the sales team and coordinates the work with the editorial team, international product development and marketing. He has been active in the BVDW's Digital Audio focus group for many years and was its chairman for a time.

In his presentation, he will shed light on the challenges and opportunities of digital companies with hypergrowth ambitions. He will also discuss the daily demands of work, the general spirit and the pursuit of a healthy work-life balance.