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Prof. Holger Schramm on fan relationships and parasociality in an article in "Die Zeit"

11/27/2025

In an article in "Die Zeit", Prof. Holger Schramm explains how fan culture develops and why fans form strong bonds with celebrities.

In the article “Why fans develop attachments to stars,” Holger Schramm explains how parasocial relationships arise, how social media strengthens fan attachments, and why extreme fan relationships can lead to problematic behavior in some cases. You can find the article here.

 

 

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