On the digital transformation of the media industry: insights into the work and career of a media manager

Florian Fritsche studied media management and started his career as assistant to the CEO of a regional newspaper publisher in the Holtzbrinck Group. This was followed by eleven years in various positions at Regiocast, the leading German radio holding company with around 40 holdings in radio stations in Germany, Poland and the Czech Republic, including as Managing Director of Regiocast Digital. There he developed innovative business models and digital media offerings and won the German Radio Award as the founder of Germany's first football radio station "90elf". He then worked as Head of Digital & Business Development for Germany's largest and most successful private radio station, Antenne Bayern. In 2016, he moved to Amazon and was responsible for the Football Audio Live Streaming division as Head of Sport. In 2023, he became Managing Director for Digital Tech at Raudio.Biz, a national new audio marketer, and in 2024 he became COO at amy GmbH, a tech provider that operates a platform for the automated and programmatic trading of radio advertising. As an initiator, companion and observer of various digital transformation processes and their implications for business models, media products and technology requirements, Florian Fritsche will provide insights into the work and career of a media manager in a rapidly changing media industry.

This lecture is funded by student grants.

The lecture will be held in German.