Insights into the world of influencer marketing in the music and entertainment industry

Julian Buning is Managing Director of the Berlin agency Wunderkidz, a marketing agency specialising in influencer marketing with a focus on the music and entertainment industry. The company develops digital campaigns for single and album releases, realises TikTok campaigns and designs influencer marketing for festivals, films and entertainment shows.

After completing his Master's degree in Culture and Music Management at the University of Music and Theatre Munich, Julian Buning set up his own business and co-founded his agency Wunderkidz. Since 2014, Wunderkidz has been designing digital campaigns for up-and-coming and renowned artists such as Casper, Giant Rooks, Bring Me The Horizon and Tiësto. Wunderkidz also supports festivals such as Rock am Ring, Rock im Park, Hurricane and Southside Festivals as well as the film distributor StudioCanal in collaboration with content creators.

As co-founder and managing director of Wunderkidz, Julian Buning provides insights into the work at the interface between music, digital culture and influencer marketing - and shows how campaign strategies, artist work and brand communication are changing in the age of social media.

This lecture is funded by student grants.